Basic Wine Store
Health Product Discovery & Purchase Journey Design
The Problem / The Goal
Basic Wine Store already had a website, but it was a generic template loaded with brand philosophy and little else — no clear next step for visitors. They don't sell wine online; every reservation still happened through back-and-forth WhatsApp chats.
Our Decision
We rebuilt the site around reservations, not e-commerce — trimming the brand story down to what matters and adding a direct "Reserve via WhatsApp" flow, so visitors go from browsing to booking in one tap.
48%
More reservation enquiries via WhatsApp
900+
Site visits in the first month
Chat to Reservation
From back-and-forth chat to one tap.
Guests now book a table in seconds instead of messaging back and forth to find a slot.
Not sure where to start?
We'll review your current site and tell you exactly what needs to change.
