KIA K5
Health Product Discovery & Purchase Journey DesignWe helped KIA launch the K5 with a dedicated digital experience, simplify model comparison, and design a campaign landing page that encourages more test-drive bookings.
The Problem / The Goal
The goal was a dedicated launch page for the KIA K5 that could turn curious browsers into test-drive bookings, standing apart from the generic dealership site.
Our Decision
We designed a spec-forward layout with a hero video, side-by-side trim comparisons, and a sticky "Book a Test Drive" button that follows the reader down the page.
Business Impact
33%
Increase in test-drive bookings during the campaign
1,400+
Page visits in the first month
PDF to Scroll
Compare specs in one scroll
What Our Client Says
This page did more for K5 leads than our showroom flyers ever did.
Not sure where to start?
We'll review your current site and tell you exactly what needs to change.
